Do you want to learn how to run Facebook ads for clients?
Do you already run ads or client’s ads?
Either way, experience or no experience, we can get you running Facebook ads for clients in no time!
You’ve come to the right place! In this article, we will walk you through every step of the process.
First, we will discuss how to find clients who are interested in hiring you for this service.
Then, we will show you how to get access to their Facebook account so that you can start running the ads.
Finally, we will give you some tips on how to track your results and ensure that your clients are happy with the results.
Are you ready to get started? Let’s go!
12 dead-simple ways to find Facebook Ads Clients: It’s easier than you think
We all know that starting a new business can be tough.
But one of the hardest parts is finding your first few Facebook Ads clients.
Once you’ve got them, things start to snowball and before you know it, you’re a full-fledged business owner with a healthy client base.
But until then, it’s just you and the big wide world out there.
So how do you go about finding those first few clients?
Well, never fear!
We’re here to help.
Here are 12 dead-simple ways to find Facebook Ads clients:
- Visit local businesses in person and introduce yourself as an expert in Facebook Ads – offer to do a free consultation to show them what you can do!
- Write a blog post (like this one!) about how to find Facebook Ads clients – be sure to include a call-to-action at the end for people to get in touch with you if they’re interested.
- Reach out to friends, family, and acquaintances and let them know you’re starting a business as a Facebook Ads expert – offer them a discount if they’re willing to be your guinea pig.
- Join relevant online communities and forums related to small businesses and marketing – offer your services as a Facebook Ads expert in exchange for exposure.
- Cold-calling businesses in your area and offering your services as a Facebook Ads expert.
- Create a portfolio of your past work with Facebook Ads – make it easy for potential clients to see what you can do.
- Get involved with local meetups and networking events related to small businesses and marketing – this is a great way to meet potential clients in person.
- Develop a strong social media presence for your business – make sure potential clients can find you easily online.
- Run a targeted Facebook Ads campaign to reach small businesses in your area who might be interested in your services.
- Submit articles about Facebook Ads or marketing to relevant publications – this will help you get exposure and build credibility as an expert.
- Speak at local business events or workshops about the power of Facebook Ads – this is a great way to get yourself known as an expert in the field.
- Teach a class or workshop about using Facebook Ads effectively – this is a great way to attract potential clients who are interested in learning more about the subject.
Facebook Ad Accounts: Managing Facebook Ads for your Facebook Ad Agency
When you run client’s Facebook ads, you’ll need to know the basics on running Facebook ads.
Before your step-by-step guide, let’s dig into some of the basics.
If you are more seasoned with Facebook ads manager, client’s ad account, your own ad account, Facebook ad performance, and overall ad management services, then feel free to skip ahead here
Facebook Ads Manager: Brief Overview
The Facebook Ads Manager is a tool that lets you create, manage, and track your Facebook advertising campaigns. This is where you run Facebook ads for clients.
When running ads, inside your Facebook business Manager you’ll have complete control over your advertising.
It’s available to all advertisers, regardless of ad spend.
When you run Facebook ads, you can use Ads Manager to:
Create ads: You can create an ad in Ads Manager or Power Editor. If you want to create an ad without using either of those tools, you can use the Ad Creation tool.
Edit ads: You can edit any aspect of your ad, including the text, image, destination URL, and targeting options. To edit an ad, click the Edit button next to the ad in question.
Delete ads: To delete an ad, click the Delete button next to the ad in question. Please note that deleted ads cannot be recovered.
View performance metrics: Ads Manager lets you see how your ad is performing in terms of reach, clicks, and conversions. To view these metrics, click the View button next to the ad in question.
If you’re new to Facebook advertising, we recommend checking out our guide to getting started with Facebook Ads. And if you have any questions about Ads Manager, feel free to ask them in the comments below!
How to onboard a brand new Facebook Ads clients
Now that you’ve landed a new Facebook Ads client, how do you onboard a brand new Facebook Ads client?
Here’s a quick guide on how to onboard your new client so they can start seeing results from their campaigns.
First thing you’ll need access to their Facebook page and Ads account.
To do this, you’ll need to be an Admin of the Page. If you’re not an Admin, you can ask the Page owner to add you as an Admin or request access to the Ads account.
If you are Facebook Admin:
Go to your Facebook Business Manager
Then click on Business Settings in the shortcut menu.
Next, in the left navigation menu under Accounts, click on Ad accounts.
In the Ad accounts section, you will see a blue tab that displays, “Add” with a drop-down arrow.
Click on that.
Then select the middle option, “Request access to an ad account”.
The next thing you will need from your client is their Ad account ID so you can copy and paste it in the empty box below.
Notice the instructions it gives you to obtain your clients ad account ID.
Simply follow Facebook’s steps to request access to your clients ad account.
You’ll need to ask our client, “who is in charge of the ad account?”
Have that person go to the Ad Account tab in their Business Manager and click, “Assign Partner.”
Then have them copy their ad account ID and email it to you.
Once you put their Ad Account ID click, “Confirm.”
You will be brought to this page where you pick what permissions you want.
This is completely up to you and what you have agreed to with your client. In the next picture, I’ll show you what I select.
In the picture below I took a screenshot of exactly what I request….
Everything.
I’d rather ask for everything in the beginning than come back later and help them navigate everything all over again.
Facebook is always changing things so if you run into trouble, message me on Facebook and let me know what you are referencing. (I get a lot of requests)
How to create Facebook Ads for clients: Time for your first Facebook Ad Campaign
Now it’s time to start running your first Facebook Ad for your new client!
If you have any trouble with your ads, we do offer consulting services at Beckiano.
First thing you need to do is go to your Facebook Ads Manager.
Make sure you select the correct ad account at the top!
First step: Click the green +Create button.
In the next step, you’ll need to select the campaign type.
Facebook Ad types: Quick Overview
We have quite a few different Facebook ad types.
Let’s dive into them here and give a brief explanation of each with a use case.
Brand Awareness is pretty self-explanatory. This type of ad is designed to get people to become aware of your brand. A good example of this would be a TV commercial.
Reach is similar to brand awareness, but it’s specifically designed to reach as many people as possible. A good example of this would be a billboard campaign.
Traffic ads are designed to get people to visit your website or app. A good example of this would be an ad that appears in the search results when someone searches for something related to your business.us
With lead generation ads, you can collect leads directly from Facebook. This is perfect for businesses that want to grow their email list or get more sales appointments.
Messages ads allow you to send messages directly to people through Facebook Messenger. This is perfect for businesses that want to build relationships with their customers or provide customer support.
Conversion Ads are designed to get people to take a specific action on your website or app, such as making a purchase or signing up for a newsletter.
App installs are exactly what they sound like. Ads that are designed for mobile devices with the goal of getting the brands app installed.
Conversion Ads for Facebook Clients
Let’s dive into my favorite type of ad for our example.
Conversion Ads is a way to track things such as a sale, lead, or form submit.
At Beckiano Marketing, we use conversion ads quite often.
I put a screenshot below of an ad I ran for life insurance leads.
I used the Facebook Lead Ad and Conversion Ad for these.
As you can see I got leads for as low as $1.23 per lead!
Back to the Ad creation.
Let’s select Conversions for this example.
Then click, Continue.
First, give your new clients ad campaign a name.
I named mine, Insurance Lead.
Let’s keep things simple here and not change anything else.
Select Next at the bottom.
Now you will see you can select a new Ad set name.
I chose, “New Insurance Ad Set” as my Ad set name.
You will see the Coversion event location is Website since I am sending the user to my own website lead form.
The Facebook Pixel is also selected to my desired Pixel.
Next, you will scroll down the page until you reach the Audience section.
Click Edit next to settings to select your audience you want to target.
Selecting the audience is done by your own research.
Who you target can greatly impact your results.
How to find out who your Target Audience is for Facebook Ads
There’s probably hundreds of ways of finding out who your target audience is for your Facebook Ads, so I will show you what has worked for me after spending hundreds of thousands of dollars on Facebook Ads.
Ask yourself these questions to start.
- Is my audience male or female?
- What age group is my audience?
- What kinds of interests do my potential (and current) customers have?
- What brands are similar to my brands that my customer shops with? (huge)
- What kind of demographic is my audience?
- What language does my audience speak?
Once you ask yourself these questions you will have a great idea on who to target with your Facebook Ad Campaigns.
Here are some pro-tips based on my experience:
Tip 1: Create multiple ad sets after you have your ad creatives completed. The fastest way to do this is by duplicating your current ad set once you finish your first ad set.
Tip 2: Use a completely different targeted audience for your new ad set. Watch and see the difference between each ad set and each ad you run. You’ll be able to optimize better.
Tip 3: Let Facebook do its thing. Facebook knows its audience very well. If you have the budget, create one ad set where you let Facebook find your customers.
Tip 4: Spend some money before cutting off your ads as a lost.
Allow Facebook time to find its audience. I’ve spent over $100 just to get one lead for one day, I don’t chance anything in the ad, then the very next day I get dozens of leads for an average cost per lead of less than $5.
Selecting your target audience for your Clients Facebook Ad Campaign
Select your audience location.
Only you will know this.
Now you select your age range and gender.
Pro tip: If you have the budget, test different age groups!
Select your target audience.
For this example, I kept it simple and chose Life Insurance.
This will allow Facebook to find people currently researching Life Insurance.
Next, I can click Define further if I want to narrow down my audience even more.
For this example, I want to target life insurance for people who are interested in New York Life Insurance company since my company is a direct competitor.
This will greatly decrease my reach while providing me with a super targeted Interest group.
Now it’s time to select your Ad placements.
I always recommend Manual placements and exclude Audience network and Messenger.
This is my personal preference as I have found most success by doing this.
However, feel free to do your own research.
Click Next at the bottom of the page.
Now you are on your first Ad.
You can name your Ad and scroll down to select your Facebook page you are using.
Once you select your Facebook page, scroll down and add your image or video for your ads.
Next, add your ad copy.
Professional Tips on Ad Copy for Facebook Ads
Now it’s time to come up with a catchy headline for your ad.
This is your chance to make a first impression, so make it count!
Keep it short and sweet, and make sure it accurately reflects the content of your ad.
Once you’ve got your headline sorted, it’s time to start writing the body of your ad.
Again, keep things concise – you only have a limited amount of space to work with, so make every word count.
Focus on benefits rather than features, and talk about what makes your product or service unique.
It’s also important to remember that people will be scrolling through their Facebook feed quickly, so your ad needs to be easy to digest.
Use short paragraphs (like this blog post) and clear bullet points where possible, and break up to come up with a catchy headline for your ad.
This is your chance to make a first impression, so make it count!
Keep it short and sweet, and make sure it accurately reflects the content of your ad.
Once you’ve got your headline sorted, it’s time to start writing the body of your ad.
Again, keep things concise – you only have a limited amount of space to work with, so make every word count.
Focus on benefits rather than features, and talk about what makes your product or service unique.
It’s also important to remember that people will be scrolling through their Facebook feed quickly, so your ad needs to be easy to digest.
Use short paragraphs and clear bullet points where possible, and break up to choose some stunning visuals to accompany your ad copy.
Make sure the image you select is high quality and relevant to the product or service you’re promoting.
It’s also a good idea to use a people-focused image, as this can help create a connection with your potential customers.
Once you’ve got all of that sorted, it’s time to hit publish! But don’t forget – even after your ad is live, you’ll need to keep monitoring it and making tweaks where necessary.
Pay attention to your click-through rate and conversion rate, and experiment with different copy and visuals until you find what works best for your business.
And there you have it – everything you need to know about creating killer ad copy for Facebook ads to come up with a catchy headline for your ad.
This is your chance to make a first impression, so make it count!
Monitoring Clients Facebook Ads
Now it’s time to start monitoring your clients Facebook ads in your Facebook Ad Manager. This is important for two reasons.
First, you want to make sure that the ads are running properly and second, you want to track the performance of the ads.
There are a few things you should be looking at when you’re monitoring your clients Facebook ads.
First, you want to check the reach of the ad.
This will tell you how many people are seeing the ad. Second, you want to look at the engagement rate.
This will tell you how many people are interacting with the ad.
Finally, you want to look at conversion rate.
This will tell you how many people are taking action after seeing the ad.
For the purpose of our conversion ad, this is what we will be monitoring.
How to Optimize and Scale Clients Facebook Conversion Ads
Here’s how you optimize and scale your clients Facebook conversion ads.
We will use an example of a campaign I ran for a past client in my ad account.
Once your ad has had a chance to spend a decent amount of money (relative to your niche), you will have a good idea on what is working and what is not working.
Use this example below:
The daily spend limit for this ad was $1,100 per day.
The ad at the bottom was doing very poor.
I only received one lead for $37.31 spent.
My other ads were under $19 per lead.
I turned off the bottom ad and kept the others running.
This is how you optimize a conversion ad campaign!
You can also scale your campaign in this case by raising the daily spend limit for the ads that are performing well.
By monitoring your clients Facebook ads, you’ll be able to see how well the campaign is performing and make changes if necessary.
This will help ensure that your clients are getting the most out of their Facebook campaigns to decide how often you want to monitor the ads.
You can do this on a daily, weekly, or monthly basis.
I recommend doing it on a daily basis, especially if you’re just starting out.
Final thoughts
All in all, running Facebook ads for clients can be a very rewarding experience.
Not only do you get to help businesses grow, but you also get to learn a lot about advertising in the process.
If you think you have what it takes to run Facebook ads for clients, then go out there and give it a shot!
Who knows, you might just end up being the next big thing in the world of online marketing.
Thanks for reading! until next time! – your friendly neighborhood marketer. : )
If this article has helped you in any way or if you have any questions, please feel free to reach out to us on Facebook.