Are you searching for an Email Marketing Agency in Cleveland that can increase your visibility and sales through email marketing campaigns? Email marketing campaigns are the most untapped value for every company. If you are not collecting your customers’ emails then you are missing out on repeat sales without even lifting a finger!
Ahem…marketing automation anyone?
Our Cleveland Email Marketing Agency has years of experience in developing successful email marketing campaigns for businesses of all sizes. We can help you create an email marketing campaign that targets your customers and helps you achieve your sales goals.
Contact Beckiano Marketing today to learn more about our email marketing services.
Targeted Email Marketing Services
Targeted email marketing sounds like some fancy phrase that you may hear from an email marketing consultant. However, there is so much value when businesses realize how important it is to have a targeted email marketing campaign.
So what is a targeted email marketing campaign?
It is a campaign in which you specifically choose who, what, when, and why.
You choose who you want to email on your list (AKA email segmentation), what message you want to specifically send to them, when you should send that message to the segmented list, and why this is a good message to send to this specific list.
Email strategy is extremely important for businesses to grasp. The very best email marketing agencies understand these important questions to ask themselves when setting up automated emails and other ad-hoc email marketing campaigns.
Whether you hire a proven agency like Beckiano or email marketing consultants, the one you hire must be able to explain these important aspects of email marketing management.
Once you know your reasons why you are emailing, the more you will increase your open rate and click-through-rate (CTR).
Click Through Rate
Effective Email Marketing Strategy
An email marketing strategy is a plan for how you’ll use email to promote your business. It should include what you want to achieve with email, who your target audience is, and what kind of content you’ll send them.
To create an effective email marketing strategy, there are 7 key factors to consider:
1. Your goals – What do you want to achieve with email marketing? Are you looking to increase brand awareness, generate leads, or drive sales? Defining your goals from the start will help you create a strategy that’s aligned with them.
2. Your target audience – Who are you sending your emails to? Consider their needs, interests, and buying journey when crafting your content.
3. Your email list – Make sure you’re only sending emails to people who have opted in to receive them. Buying email lists is a bad idea and will damage your sender reputation.
4. Your content – What kind of content will you send in your emails? It should be relevant, valuable, and engaging.
5. Your call to action – What do you want your recipients to do after reading your email? Include a clear and concise call to action so they know what to do next.
6. Your email template – Create a template that’s easy on the eyes and mobile-friendly. Include your branding, images, and links in a way that’s visually appealing.
7. Your email frequency – How often will you send emails? Find a balance between too many and too few. You don’t want to bombard your recipients with email, but you also don’t want to be forgotten about.
By considering these 7 factors, you can create an email marketing strategy that’s effective and aligned with your business goals.
Below is an example of what we can track.
Increase in Engagement
Average Cost Per Email Subscriber
Best Email Marketing Services in Cleveland
Looking for the best email marketing services in Cleveland, Ohio? Look no further than Beckiano Marketing. We offer a wide range of email marketing services that are designed to help businesses reach their target audiences and achieve their marketing goals.
What sets us apart from other email marketing companies is our ability to tailor our services to meet the specific needs of our clients. Whether you’re looking for a way to improve your customer engagement or increase your sales, we can help.
We also offer a wide range of features that are designed to make email marketing more effective, including customized templates, automated email campaigns, and detailed reporting.
If you’re ready to take your email marketing to the next level, contact us today. We’ll be happy to discuss your needs and provide a customized solution that fits your budget.
Email Marketing Specialists with a Focus on Marketing Automation
While there are many facets to a successful digital marketing business strategy, at Beckiano we truly believe that marketing automation is important for any business that wants to scale its marketing efforts. By automating marketing tasks, businesses can save time and resources while still reaching a large audience.
If your current internet marketing agency isn’t preaching the importance of an effective email marketing campaign with a focus on marketing automation to you, it’s time to fire them and find a genuine email marketing services agency.
Email marketing is a great way to reach potential and current customers, and email marketing specialists can help you maximize the effectiveness of your marketing automation system.
When it comes to marketing automation, our email marketing specialists can provide several valuable services for your business. We can help you design email campaigns that are effective and efficient, and we can also help you track the results of your campaigns so that you can continue to improve your results over time.
In addition, our email marketing specialists can also help you manage your contact lists and segment your audiences so that you can send the most relevant messages to the right people. (👈 Super important!)
Beckiano’s email marketing specialists will focus on marketing automation that can help you take your business to the next level. By helping you automate your marketing tasks, we can save you time and resources so that you can focus on other areas of your business. In addition, we can also help you maximize the effectiveness of your email marketing campaigns so that you can continue to reach new customers and grow your business.
How Much Do Email Marketing Agencies Charge?
While every email marketing company will charge a different price, the question remains, how much do email marketing agencies charge for their email marketing solutions?
Costs can vary greatly depending on the size of your business, the scope of your email marketing campaign, and the level of expertise you’re looking for. However, five key factors will influence how much an email marketing agency charges:
When you’re considering how much to budget for email marketing, it’s important to keep these five factors in mind. By understanding the cost drivers, you’ll be able to make an informed decision about how much to spend on your email marketing campaigns.
Email Marketing Cost
Below is a rough estimate of what to expect. Please contact us for an email marketing services overview today.
Our Favorite Email Marketing Automation Platform(s)
There are a lot of email marketing platforms out there, and it can be hard to know which one is right for you. To help you make a decision, we’ve compiled a list of our favorite email marketing automation platforms, along with their pros and cons.
Pros: HubSpot offers a free email marketing tool that’s perfect for small businesses. It includes email templates, contact management, reporting, and more.
Cons: HubSpot can be expensive if you need more than the basics.
Pros: Marketo is a powerful email marketing platform that offers a wide range of features. These include segmentation, A/B testing, automated workflows, and more.
Cons: Marketo can be complex and difficult to use, especially if you’re not familiar with marketing automation.
Pros: Aweber is one of the most popular email marketing platforms, and for good reason. It’s easy to use, has a wide range of features, and includes great customer support.
Cons: Aweber can be expensive if you need more than the basics.
Pros: Klaviyo is a newer email marketing platform that’s quickly gaining popularity. It offers a wide range of features, including segmentation, abandoned cart emails, and more.
Cons: Klaviyo can be expensive if you need more than the basics.
Pros: Active Campaign is a great email marketing platform for small businesses. It’s easy to use and includes features like contact management, email templates, and more.
Cons: Active Campaign can be expensive if you need more than the basics.
Pros: Constant Contact is one of the most popular email marketing platforms, and for good reason. It’s easy to use, has a wide range of features, and includes great customer support.
Cons: Constant Contact can be expensive if you need more than the basics.
Pros: MailChimp is a popular email marketing platform that offers a free plan for small businesses. It’s easy to use and includes email templates, contact management, reporting, and more.
Cons: MailChimp can be limiting if you need more than the basics.
When it comes to email marketing automation platforms, there are a lot of options to choose from. If you’re not sure which one is right for you, consider your needs and budget. HubSpot, Marketo, Aweber, Klaviyo, Active Campaign, Constant Contact, and MailChimp are all great choices that offer a wide range of features.
Email Marketing Management Services in Cleveland, Ohio
When selecting the best email marketing agency (anyone say Beckiano?), be sure to use this page as a guide to test the potential email marketing agency on their knowledge of email marketing services such as: Email marketing automation, campaign management, email service providers (see list above), can spam act knowledge, email marketing tools, database marketing, customer journey, and personalized messages that lead to lead generation.
Last, but certainly not least, an email marketing agency must be able to effectively segment your email marketing list to maximize your the effectiveness of your specific list
Although we certainly would prefer earning your business, you will now at least have the knowledge as to what you should be looking for in email marketing companies.
Other Digital Marketing Services We Provide
Beckiano Marketing certainly isn’t a one-stop shop. We provide a litany of services to help our clients reach their target audiences and achieve their business goals. In addition to email marketing, some of the other services we offer include:
Search Engine Optimization (SEO): SEO is the process of optimizing your website for Google search with the goal of earning higher rankings, more traffic, and better conversion rates.
Social Media Marketing (SMM): SMM is the process of using social media platforms like Facebook, Twitter, and LinkedIn to build relationships with potential and current customers.
Content Marketing: Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Pay-Per-Click Advertising (PPC): PPC is a type of digital advertising that allows you to display ads on Google and other search engines. When someone clicks on your ad, you pay a small fee.
Web Design and Development: A well-designed website is essential for any business that wants to succeed online. We can help you create a responsive, mobile-friendly website that’s optimized for conversion.
These are just a few of the services we offer at Beckiano Marketing. To learn more about how we can help you grow your business, contact us today!