Columbus Best SEO Agency
CLIMB TO THE TOP OF GOOGLE
Columbus SEO COMPANY
Beckiano Marketing offers Columbus SEO services for businesses that want to make a significant impact on their organic rankings. So, what is SEO and what are the benefits? SEO, also known as, Search Engine Optimization, is the practice of optimizing a website for higher search engine rankings.
There are a multitude of tasks needed to be completed by an expert SEO such as on-site SEO, off-site SEO, link building, local SEO, Google maps SEO, adding topical relevance to increase authority, keyword research, and many other tasks.
Beckiano is an SEO first digital marketing agency. Digital marketing as a whole is needed for every business, no matter what niche your business is in. However, being found on the first page of Google or the Google maps and generating endless leads for free is the ultimate position to put your business in.
What are the benefits of using a Columbus SEO Company?
Without the fluff, let’s show you why the benefits of SEO are clear. Properly done and maintained Search engine optimization can lead to the following:
1. Increased organic traffic
2. More leads and sales
3. Improved brand awareness and visibility
4. A better user experience for your website visitors
5. Greater ROI from your marketing efforts
If you’re serious about growing your business, then you need to invest in your own search engine optimization.
At Beckiano, we have a team of experienced SEO consultants who know how to get results. We’ll work with you to develop an effective SEO strategy that will help you achieve your business goals.
Why do we offer Search Engine Optimization services in Columbus?
Beckiano Marketing was started by our founder Dennis Kubitz as a way to help out a family friends website. Just briefly after starting his journey into SEO, he quickly fell in love with it from top to bottom. It was thrilling for him to learn on the go and see what can impact a website and most importantly lead a business to the top of Google for money words.
We may reference money words often when we speak or write so let us define what a money word is for you.
A money word is a keyword that provides revenue for your business. Every business has one or more money words.
For example, one of our clients is a famous plastic surgeon. While he can perform any procedure, there was one in particular that he was world-renowned for. We decided to focus on his specialty. If we told you his specialty you will quickly find out who he is, so for privacy reasons, we will just say he is famous for breast augmentation.
So in this example, the money word for this practice is breast augmentation. That’s where they made the most money. Beckiano developed a strategy based around this keyword to ensure that anytime someone locally searched for breast augmentation, they would immediately see this client at the top.
Now the question remains, what is your money word? Picture your business being at the top of Google for your money word. What would that do for your revenue?
If that sounds appealing, give us a call now.
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Do SEO Companies Really Work?
This question is more straight forward than you may think.
The short answer is, yes.
SEO companies really do work if they KNOW HOW to do the work.
If you work with a large, copy and paste style agency, you may seem some small results. Small results are better than no results. However, going with an agency that specializes in SEO will help you move the needle at a lower cost and faster rate.
We think and use carefully calculated SEO strategies when starting on a website.
Below is a list of tasks we assign ourselves if we are given the green light do absolutely dominate your niche with SEO.
Technical SEO Audit: A technical SEO audit is a comprehensive analysis of a website’s technical aspects that could be impacting its ranking in search engine results pages (SERPs). It takes a close look at factors like site architecture, indexation, crawlability, and speed, as well as other technical details that can impact SEO. A technical SEO audit can benefit a company in a number of ways.
First, it can help to identify any technical issues that may be hindering the website’s performance in search.
Second, it can provide insights into how to improve the website’s technical SEO in order to improve its ranking. Finally, a technical SEO audit can also help to identify any technical issues that may be impacting the usability of the website, which can ultimately lead to improved conversion rates
On-page SEO: On-page SEO refers to the factors on your website that can affect your ranking in search engine results pages (SERPs). This includes things like your website’s title and meta tags, as well as its content and structure. By optimizing these on-page factors, you can improve your site’s visibility and performance in SERPs.
Additionally, on-page SEO can also help to improve the user experience on your site, which can lead to higher levels of engagement and satisfaction. Ultimately, on-page SEO is an essential part of any effective digital marketing strategy, and it can have a major impact on your company’s bottom line.
Off-page SEO: Off-page SEO refers to SEO activities that take place outside of the website itself. This can include things like link building, social media engagement, and brand mentions. The goal of off-page SEO is to improve the visibility and authority of a website in search engines.
There are many benefits of off-page SEO for businesses. For one, it can help to increase traffic levels and improve click-through rates from search engine results pages. Additionally, off-page SEO can help to build relationships with other websites and influencers in your industry, which can lead to valuable partnerships down the road. Finally, off-page SEO can also help to improve the overall performance of your website in search engine results pages, which can
Keyword Research: Keyword research is the process of finding and selecting keyword phrases related to a website or business in order to optimize that site for search engines. The goal of keyword research is to find words and phrases that potential customers are likely to use when searching for a product or service, then incorporating those keywords into the website in a way that will improve its ranking in search engine results pages (SERPs).
There are a number of different methods that can be used to conduct keyword research, including interviews, surveys, focus groups, and general market research. However, the most effective way to collect data on keyword usage is through keyword analysis tools like Google AdWords Keyword Planner and Google Trends. These tools allow businesses to see how often certain keyword
Content Writing: Content writing for SEO is a process of creating content that is both informative and keyword-rich, in order to improve the visibility of a website in search engine results pages (SERPs).
Content writers work closely with SEO specialists to ensure that their articles are optimized for the desired keywords, as well as for readability and engagement. In addition to writing quality content, content writers also need to be aware of the latest trends in SEO in order to keep their articles up-to-date. As a result, content writing for SEO is an ever-evolving process that requires close collaboration between writers and SEO specialists.
Content writing can benefit a company by helping to improve its visibility and organic traffic. In addition, well-written articles can also serve as valuable
Google My Business SEO: Google My Business SEO is the process of optimizing a company’s Google My Business listing in order to improve its visibility and organic ranking in search results. There are a number of factors that can impact a listing’s SEO, including the business name, address, and phone number (NAP), as well as category, description, photos, and reviews.
Optimizing a GMB listing can have a significant impact on a company’s bottom line, as it can lead to increased traffic and conversions. In addition, GMB SEO can help to build brand awareness and trust, as well as provide valuable insights into how customers are finding and interact with the business.
If you’re interested in improving your company’s Google My Business SEO, give Beckiano a call and our expert Google Business SEO’s can improve your listing!
Local SEO: SEO, or Search Engine Optimization, is the process of improving the visibility and ranking of a website on search engine results pages (SERPs). Local SEO specifically refers to the optimization of a website for local search queries.
There are a number of ways to optimize a website for local search, but some of the most important are claiming and optimizing local business listings, building citations, and creating relevant content.
Local SEO can be extremely beneficial for businesses that rely on local customers. By appearing in local search results, businesses can increase their visibility and draw in new customers. In addition, Local SEO can help to build brand awareness and trustworthiness.
Ecommerce SEO: All businesses, whether they are conducted offline or online, need to invest in SEO. However, ecommerce businesses have a unique set of challenges when it comes to SEO.
For instance, they need to focus on both local SEO and national SEO. Local SEO ensures that the business shows up in search results for people who are searching for businesses in their area. National SEO, on the other hand, ensures that the business shows up in search results for people who are searching for businesses that offer the products or services that the ecommerce business offers.
In addition to Local and National SEO, ecommerce businesses also need to focus on product page optimization and optimizing their checkout process. Product page optimization is important because it helps potential customers find the products they are looking for straight from Google.
Citation Management: Citations are mentions of your business on the internet. This can be your business name, address, and phone number (NAP). They play a vital role in local SEO and can help your business rank higher in search engine results pages (SERPs).
There are several benefits of citations for businesses. For starters, they improve discoverability as they make it easier for potential customers to find your business online. Citations also help to build trust and credibility as they act as third-party endorsements of your business. Lastly, citations can help to boost your SEO efforts as search engines use them as a ranking factor.
To ensure that your business is getting the most benefit from citations, it is important to manage them effectively.
Recruiting SEO: Here’s a service most digital marketing companies don’t provide often. Recruiting SEO is the process of optimizing a website to rank high in Google for keywords related to recruiting new talent. For example, if a company wants to recruit new engineers, they would want their website to rank high for keywords such as “engineering jobs” or “engineers”.
By ranking high for these keywords, companies can increase the visibility of their website and attract new talent. In addition to attracting new talent, recruiting SEO can also help to improve the quality of applicants. This is because applicants who find a company through search engines are typically more qualified than those who find the company through other channels. As a result, recruitment SEO can be a powerful tool for businesses that are looking to improve their recruiting efforts.
How Much Does SEO Cost?
Choose a Plan
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As the world of SEO continues to evolve, so too do the strategies and tactics used by enterprise-level businesses. Enterprise SEO is a complex and ever-changing field, but some key concepts remain consistent.
At Beckiano Marketing, we specialize in enterprise SEO services. Enterprise SEO requires a lot more work than the average small business website. Your competition is fierce and likely has a large marketing budget. The more you invest into your enterprise SEO, in particular with the right SEO agency, the more of a chance that you will become the dominant authority in your niche!
Whether or not you choose to hire a local SEO company for your SEO enterprise services, we wanted to provide you with four enterprise SEO tips to help you stay ahead of the curve:
1. Understand Your Audience
The first step to any successful enterprise SEO strategy is understanding your audience. Who are they? What are their needs? What motivates them? Answering these questions will help you identify the keywords and phrases that will be most effective in reaching them.
2. Create Compelling Content
Once you know who your target audience is, it’s time to create content that speaks to their needs. This content should be informative, interesting, and relevant to your enterprise business. Remember, enterprise SEO is all about providing value to your target audience.
3. Optimize Your Site for Search Engines
After you’ve created great content, it’s important to make sure it’s optimized for search engines. This means using the right keywords and phrases, as well as proper HTML tags and structure. A well-optimized site will be easier for search engines to find and index, which will ultimately lead to more traffic and higher rankings.
4. Promote Your Content
The final step in any successful enterprise SEO strategy is promoting your content. This can be done through social media, email marketing, guest blogging, and other marketing channels. The more people you can get to see your content, the better chance you have of driving traffic and generating leads.
Enterprise SEO is a complex and ever-changing field, but by following these four tips, you can stay ahead of the curve and ensure that your enterprise business is successful online.
Why Choose Beckiano As Your Columbus SEO Agency?
Don’t get us wrong, you can pick any Columbus SEO company to do your search engine optimization. There’s plenty of SEO companies choose from. Heck, there’s plenty of digital marketers in Columbus that you can find.
So why choose Beckiano as your best choice for a Columbus SEO agency?
Our Digital Marketing company does not have 40 layers of leadership and a long string of people doing one tiny task of your SEO. We are more of a boutique agency than a large agency with fresh in-experienced college grads.
If you choose Beckiano, you will only have a team of one to two expert SEO’s handling the work for you. So why does that benefit you so greatly? It’s because there will be no translation lost between our digital marketing company and whoever is working with us from your company.
You will receive a laser focus on your business so we can achieve your goals – big or small.
You will receive monthly updates with actual keyword tracking so you know where you stand for all your keywords.
Here’s an example of a report you can expect to see (we colored over the clients name):
Why do we offer SEO services in Columbus?
While we can go off to a major city and have thousands of more businesses to target for our digital marketing services, we would rather stay here, in the Land. We may be digital marketing nerds, but we are also obsessed with Columbus sports and culture.
There’s no place we would rather be than here in our own backyard, helping our neighbors succeed on both a local and national level.
Here are the other locations we offer our great SEO services: